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Optimisation of Advertisement through SEO



Challenge Summary

A software platform with search engine optimization which can take inputs from the user, create advertisements and publish them online to targetted audience via suitable digital marketing platforms which can dramatically bring down the time and cost of production of advertisements and streaming.

Challenge Scenario

The process of advertisement creation is a time consuming and requires intensive research on relative key words to be used and needs to be attractive to make conversions from the right audience. Advertisements need multiple strategies working in tandem, hence the time in which the right advertisement can be produced and streamed to the right audience plays a crucial role for conversions.

Profile of the End-User

Sales and Marketing executive

Existing method : Television Ads

    Gaps :

  • 1. Targetted at a generic audience
  • 2. Streaming and production is too expensive
  • 3. No optimisation or way of search

Functional Requirements of the End-User

  • Generate advertisements according to the inputs given by user.
  • Publish advertisements to target audience
  • Search engine optimization

Functional & Operational Capabilities

  • Should be able to generate advertisements according to inputs given by the user
  • Should have suitable integrations with digital marketing platforms
  • Key word usage suggestion to the user
  • Search engine optimisation according to various parameters defined by the user

Operational constraints

  • Size of advertisement
  • Working under low bandwidth internet connectivity

Expected Tangible Benefits and Measurable Gains

  • Reduction in time and cost involved in production and streaming of advertisements
  • Optimised search results for target audience which allows for better conversion rates

Performance Metrics or Outcomes

  • Increase in search traffic

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